Absolutely. John: Whos raising their hand saying Dad, were all in with you. How does this work? A billionaire? And everyone was thrilled when Keefe showed up. It's like it really is part of your life. Well, you got to be beyond on top of your game. For our listeners and viewers out there, to find Peter Feigin and the Milwaukee Bucks, you always could go to bucks.com. What has it meant to you to bet on yourself? It has just been introduced for iPhones, but we are working on the Android version! We were either 29th or 30th in a league of 30 teams, we were in a 25-year-old arena, that part of this was how do we get a new arena built? We've got one of the global sports stars in the world. Those are simple, its his genius. The Runs roots date to the early 1980s, when Lee became childhood friends with the Feigin brothers. Peter Feigin: So, we saw this as the opportunity of, "Oh my goodness. For more information on Engage or to book talent today, visit letsengage.com. And I think we find it like it's a responsibility where we can set the example and we can innovate and then we can shout it from the mountaintops. You start and now talk about the major, like you said, you got a great human capital person, you got a great CFO. Peter: Yeah, I think I have this, my own personal craziness is I love to collect people. Id worked for the New York Knicks. Here's my conversation with Peter Feigin. Okay. Were going to appreciate the hell out of you. How did that come together? Its not just the players, but the way you get to honor so many of the others who put their blood, sweat and tears into helping make it a possibility. It is so important that kind of at least in our infrastructure. Peter Feigin: And then, one of the more proud moments in pro sports, we lead a boycott to a game, that becomes really a pause for the entire world. I do." "I did kind of the 'Dick Cheney.' And I think the only thing anybody can control is their own effort and kind of their own dreams and where they want to go. It would be fun to own a hundred McDonalds franchises and you guys would be great at that. Peter: Well, I think its leadership 101, youve got to grasp where you are number one, and this was a very distressed brand company position. Peter Feigin: And I think it's all how you how you go at it. And I think the balance is really, really tough because you know what an NBA season is. And if nothing else, like we kind of, I always answer everything pretty simply. And I think with time, you certainly kind of can take that. Peter Feigin: Yeah. And I think what happened in this year, in so many ways, was a great splash of ice water thinking like, "Boy, we got a long way to go." And to think it all started at a private school in New York City. It was like kind of so much fun and learning so much and kind of being on teams with really diverse people all around the league and around different teams. But he worries about the physical effects of another extended layoff. Peter: it worked in such a great way for me and with a magic wand really evolved into one of the most incredible jobs ever. -- Follow Jeff Eisenband on Twitter @JeffEisenband. But I will tell you that most cathartic incredible, awesome thing, which everybody told me and again, the collaborative is awesome. Kind of surreal. They just happen to be huge group buys of 200-300 people with Greek flags behind the visiting bench. Its a difference maker, especially now in our labor market. Thats a good run. Feigin told the crowd, "The city has really embraced the organization and this team in a way that is just heartwarming and proud and were not even there yet, which is really exciting and great so thank you very very much!". I know you love gear more than anybody. So, I think for myself to Coach Bud, to Jon, we all kind of are on the same page of preaching like, "This is a performance culture." You could also see their new uniform styles at Bucks Pro Shop. Are you now being used as a paradigm by other team presidents, GMs owners that are looking to you and coming to you for advice or for just pearls of wisdom of how can we do it because heres where we sit in baseball or in football or in basketball because they want to follow this amazing path and journey that you guys have created there? So, I don't think uncommon to probably everybody and certainly every leader, everybody who has a real responsibility, the last 12 months were like nothing we could have ever imagined, we could have ever thought about and really reacted to. A lot of storytelling and symbolic, and its been 50 years between championships. Peter Feigin: No. Hey, its a job. Michael Red: Peter Feigin. You can follow Peter on Twitter at PFeigin. You're exactly right. Peter Feigin, President of the NBAs Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. Michael Red: Were you always a risk taker or was that cultivated in your household or where did that risk taking ability come from? If someone kills you, theyll give you the ball, Dan Feigin said. I heard or to make the statement, are you the employee of the month? So, it really is kind of like all of us working together to figure out what the balance is. Talk about that. My wifes born in El Salvador came here when she was 9 to Brooklyn. He really taught me the lesson late in life is the real geniuses or the ones who can take these complex things and talk to me about them and I understand them. Well the goal on the court is we want to win a championship. His sabbatical included a lengthy stint in Los Angeles on the set of Space Jam 2. After he finally made his return to The Run in January, his comeback was cut short by the pandemic. Peter: Im fairly, my mom was immersed in data analytics before data and analytics was business intelligence. We've developed about 75% of it and people are living here, working here, and playing. I've known Jon for, I don't know, 13, 14 years, and to see what he's done with the team as the general manager has been really impressive. It's kind of like the joy of, like I said, I was a rough athlete compared to the Olympian and All-Star I'm talking to. Id been in a big market. Id like to do that ring ceremony for hourly staff every day and the world would be a good place. Be sure and try our new SNOWCAST APP! By the way, Aaron is a fanatical basketball fan, and by the way, a regular classic Wisconsin superstar wants to come to a game, pays for his ticket wants to be left to watch the game. Literally the world, like across European soccer, across everything, for people to at least stop and think. It all matters what state youre in and whats going on with the legislation. I asked every good question, every dumb question you could possibly imagine to really learn. The ring features plenty of subtle and not so subtle Bucks symbolism. Peter Feigin on the Fiserv Forum, Sports Betting, and the Impact of Giannis WHRB News March 3, 2019 . I mean, I probably publicly spoke for the first time in my life 100 times in the first 200 days to everybody from Lions Clubs to the barber shop, to the Boy Scouts and the Girl Scouts to kind of preach how big a deal it is for city this size to have and keep an NBA team. By form, I think your strength of your network is as strong and as smart as you can possibly be. Peter: Which like, by the way, might evolve to 20%, 30% of an arena at some point. This is a small town, even though it's a big city. Kevin Draughon, a former student at Trevor Day School, drove on Dan Feigin, who runs the pickup games on Saturdays at the schools gym. Because are they getting too sophisticated too early in terms of their value enterprise? That's the way we think about it. Make this the best operation, the best facilities and the best place to be, because we're going to go compete with everybody to win a championship. We dont compete against each other in arena revenue and local media revenue. He trusts you to run a business and he also ethically says Dont do anything you wouldnt want on the front page of a newspaper the next day, and he means it. How do you create a hermetically sealed bubble for people to compete in on a campus and all the thousands of touch points, people, logistics and everything? Peter: heres the market. Peter Feigin: Yeah. His company, Fortress Investment Group, also owns the eSports team FlyQuest. Michael Red: You talked about Coach Bud and the whole team organization, which I think Coach Bud has done a terrific job thus far. John Shegerian: This edition of the Impact podcast is brought to you by ERI. Marc Lasry, the co-owner of the Bucks, joined The Run when his sons were students at Trevor. By the way, its so much fun. How do we become attractive and bring more companies here and bring more empty nesters and college graduates and make this a really attractive place to live. There's no right equation. And that's what we try to do. Michael Red: I just, I got to start the podcast off with, before we get into our history, someone just texted me and wanted me to ask you this question. What advice can you share backwards to the young people out there that want to live your journey or something close to it? Do you want to open a sports book? Enter your name and email address below and I'll send you periodic updates about the podcast. And I don't know how many people know this, towards the end of his life, he really kind of did exhibitions, talks, and meetings literally until the day he almost died and traveled the country and the world as really kind of an incredible role model with an incredible story. It became such a healthy place to be.. And we'll get into the twin in a little bit. But there are also long-range shooters who work in retail sales and small forwards who direct nonprofits, photographers and writers, students and teachers. Just go beyond the scoreboard and championships that you guys get to make in your community, that you are proud of, Peter. The NBA is 80% of the players are African American, in such a big way. I said, oh, its so good to get all your support. Peter Feigin: Michael, like I said, anytime, anywhere. I have an identical twin brother who happens to still be in New York and runs a private school called Trevor Day School. Talk about that nuance because like you were saying, from the outside in, you could say all the players have it made. The people part is always tough. Team president Peter Feigin and his wife each contributed $2,900, while Feigin's brother Daniel contributed $600. And you've done this a number of times throughout your career and your life. And I really do think like so powerful and so great, because it really accelerated the chipping away of this systematic racism, if nothing else, brought it to the forefront and the top of discussion in mind. Talk about that. He ran companies like Alma and Posner and cosmetics. We built an infrastructure, to our owners' credit on, they made it really simple. Brought on by Owner Marc Lasry as a sales and marketing guru, Feigin has helped the Bucks go from the basement. Feigin's twin brother emphasized his brother's role in reshaping downtown. Are they all going to be important or do you see one heavier leaning heavier than other, in terms of future revenue opportunities that are credible and consistent? Were going to pay you, but hey, youre going to work. Peter Feigin: And for a year of that, I kind of dropped everything and just kind of toured the country with an organized schedule, kind of understood the revenue part of it, kind of do. But boy, if I could have mastered that a little bit earlier that that'd be one of the things I would do. How do we work together? John: Lets step back. This is a human business. And also, obviously some additions with Jrue Holiday and other great players we have this year. "You will be in a business meeting on Monday with one of the 300-500 business executives in the town and you will see them some place later that week or the week after, unlike in New York City," he says. And the family went into the most unique times that we've ever seen in our lifetime a year ago. 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